This week our workload was a little lighter which was great because it gave me time to play catch up and write new content for my Crossfit site! This weeks readings and activities were focused on creating Google Adwords text ads and it was very interesting getting to see how those little ads on the sides of Google searches actually get made. The process starts with creating an Ad Campaign, and within that Ad Campaign you can have multiple ad groups which can target different things. In my ad group I created a text ad and it looks something like this:
Each text ad has a title, followed by one or two lines of text, and it has the URL at the bottom. These ads are meant to bring traffic to your site so having text that is inviting is very important. I found the following article very helpful with coming up with ideas: Write successful text ads
Since my site is a blog it was a little harder for me to think of instances where I would need an ad campaign, but I could definitely see how this would be beneficial for merchant type of sites where you can target users who are searching for your products.
