This week’s assignments were focused on Social Media! I’ve been looking forward to these discussions because I am an avid user of social media and I need to implement it to drive traffic to my blog. We started by talking about some SEO strategies using social media.
Social Media for SEO
One of the articles that we read this week that stood out to me mentioned a cycle of developing a good SEO plan using social media. There were four main points:
- Listening: listen to what your users want
- Content: create content that’s useful for your users
- Socialize: share your content via social media
- Measure: measure the results of your efforts
I thought that these were good steps to take when creating a social media plan.
Social Networking
For the social networking portion of this assignment we had to choose a social media platform that we think would work best for our website and we discussed different social media advertising strategies that we’d seen companies use. For my blog I decided that Instagram would be the best social media platform for me to start on since it would help me generate photo content for my site. One of the contests that I mentioned was how my gym uses Facebook check-ins to generate new customers by creating a competition each month. When you check-in to the gym that post is visible to all of your friends and then my coach can see who is “liking” and potentially has interest in the gym.
