This week was pretty exciting since I was able to finally put the skills I’d learned about Google Adwords to use! I got a little bit ahead and launched my Adwords campaign and the results were very interesting. At the beginning of the week we had to check the relevance and quality scores of each of our keywords of our ad campaign and all of mine were rated at 6/10. After I launched my Adwords campaign, however, my ratings changed a lot based on how well they performed. I had over 2,000 impressions in about 1 day! That means that my ad was viewed 2,000 times but out of those 2,000 only 16 people actually clicked on my ad. I thought this was very interesting and it was really cool to see how Adwords can actually change what goes on with your site. I’m not entirely sure how cost effective it is for my site since people aren’t actually buying anything but in the short term I want to collect data while using a low budget.
The second part of the week we installed Google Analytics on our sites and I used a WordPress plugin to sync my Analytics account with my WordPress site. One thing that I learned and was able to do was link my Adwords account with my Analytics account. This is pretty amazing because then you can use Google’s Analytics tools to see how your Adwords campaign is performing and to see how people are getting to, and using your site. I’m excited to see over time what the different trends are and how I can optimize my site using this data.
