This week was very interesting since we were able to setup out Google Adwords campaigns for our websites! I’d never used Adwords before so I wasn’t quite sure what to expect, or what the costs would be. When signing up, you can create an ad campaign and define what your daily budget will be, what your keywords are that you want to bid on, as well as if you want to manually or automatically be billed each month.
After creating my Adwords campaign I paused it so that I could focus on developing keywords that would be meaningful and effective for my campaign. One thing I didn’t know about Google Adwords is that you pay for the ads that people click on, so anytime someone clicks but doesn’t actually convert on your website, that is money lost.
This is where keywords are very important. If you have specific, relevant keywords than the people who are searching for your product or service are more likely to convert on your site. If your keywords are too broad, you may be drawing in site visitors, but fewer of them are going to actually find what they need on your site. Here’s Google’s video about selecting good keywords:
Hopefully with my Google Adwords campaign in place I will be able to draw in new visitors.
